When you start a new blog, it can be overwhelming. It certainly helps to have goals in mind on what you want to achieve for your blog so that you can measure its success accordingly; whether that’s to tell your story, offer advice or build a community.
The success of a blog is not a one-size-fits-all. So it is important to have a vision in mind which you can use to track your progress and ensure you are moving in the right direction.
It can be difficult to navigate through all of the advice out there for starting a new blog. But if you have been going at it for some time it can get a little disheartening when you are not seeing the results you were hoping for when you started.
I hope this post can offer some insightful tips on how to measure the success of your blog when you don’t have a huge following or if you are a new blogger.
Disclaimer: This is a guest post by Olivia from Vacation Pending. It is a delight to be writing this 2-part series alongside Sheri (Aisles of Life). Please be sure to check out part 1 of this series by Sheri here – if you haven’t done so already!: How to Make Your Blog Seen When You Are A New Blogger
How to Measure the Success of Your Blog if You Don’t Have a Huge Following
Typically, the main way to measure the success of your blog is through engagement. The most common metrics that are analysed being view count, followers, comments, likes, returning visitors etc.
While these are all incredibly important stats to review, the number of visits your blog receives doesn’t necessarily determine how successful your blog is.
When you have a smaller blog, too much focus on the numbers will make you feel like giving up and could even lead to you developing health issues. Instead, focus on how your readers interact with your blog.
If you have a handful of loyal readers who engage with your content, that is far better than having a huge following with little engagement.
If you are struggling with engagement, try to pose questions in your content, experiment with different blog topics within your niche, and gauge the responses.
The WordPress community is a great place to network and build relationships with other bloggers and engage in guest posts like this one!
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- Skills you have learned
The skills you learn through blogging are an often overlooked factor when measuring the success of your blog. Take some time to reflect on the skills you have learned and how your blog has helped you to grow as a person.
In all likelihood, your blog is something you have built from scratch. Presumably, you have had to learn how to build a website, write a blog post, conduct research, manage your time, promote your blog on social media and find other bloggers to follow and collaborate with.
Even if these things appear basic there are still lots of small wins to celebrate.
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- Putting out meaningful content
If the content you are putting out there has meaning to you, your blog is already a success in itself.
Having a passion for the topics you choose is important because it helps shape your identity as a blogger. The passion will be reflected in your writing and readers will be able to pick up on your authenticity making it more likely for you to gain a loyal following.
If you haven’t found your community yet, remember it can take time for your blog to find its feet. Once your audience becomes more established, you will then be able to tune into more of what your readers want from you.
- Hitting your weekly/monthly blogging goals
You might dream of someday reaching a certain follower count or being able to make your blog your full-time job. But none of that would be possible without having weekly or monthly goals to aim towards.
When you first start blogging, those big milestones can feel so far out of reach. It’s vital not to forget about all the small steps you have taken to make your blog what it is today; all of which have enabled you to learn and grow so much along the way.
Setting realistic weekly and monthly blogging goals that are also achievable is an excellent way to focus and motivate yourself to get your blog where you want it to go.
You can then measure the success of your blog based on your ability to achieve your blogging goals such as; the number of posts to publish, number of words to write, sticking to a blogging schedule, skills to learn, type of content you want to publish, the value you want to deliver to your readers, growing your audience on your blog and social media, etc.
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Sometimes we can pay too much attention to the metrics and think that is the deciding factor on whether our blog is successful or not.
All blogs have something unique to offer, and eventually, your hard work, patience, and consistency will help you reach your goals. So hang on in there and don’t give up.
Note from Sheri: I had a great time collaborating with Olivia on this series. Please check out her blog, vacationpending.com. I’m sure you will love it as much as I do.
Would you like to guest post on Aisles of Life too? Send me an email at email@example.com.