How can I grow my brand on Instagram? How can I gain more Instagram followers for my business? How do I get my brand noticed on Instagram? If you are a business owner or an influencer, it is highly likely that you have asked yourself these questions at some point, and perhaps, that is why you are here looking for growth hacks you can use on Instagram as a brand. Learning how to grow your brand on Instagram is not impossible, but it is not easy either. Achieving this goal will require you to invest your time, effort, and even money, and they will all be worth it.
Instagram is growing 5 times faster than any other social media platform in the United States. And with more than 500 million daily active users in 2022, it has become one of the best marketing tools for brands. According to a recent study, Instagram users are 58 times more likely to engage with a brand’s post (i.e., like, comment, or share) than Facebook users and 120 times more than Twitter users. This gives businesses the ideal opportunity to provide their target audience with exactly what they want; attractive visual material that tells a story.
In this post, we shall provide some Instagram growth hacks for brand owners who want to reach their target market on Instagram in the most effective way possible. But first…
Why Use Instagram for Your Brand
Instagram is a popular photo and video-sharing social media network that almost everyone uses today, whether they are celebrities, multinational corporations, sole proprietors, or ordinary people. Since there are more than 200 million Instagram business accounts in 2022, it is clear that many businesses have already discovered the importance of this platform in growing their brand.
One of the reasons why businesses should use Instagram is that it is among the best platforms for promoting their products or services and putting a face on their brand. With its all-visual design and relatively higher average engagement rate, Instagram appears to be the winner when it comes to brand marketing. Instagram functions as a gateway to your brand’s success by enabling you to reach a new audience and stay connected with your existing customers and followers.
Additionally, as it is self-evident, people recall images better than text. A survey indicated that about 91% of buyers respond to visual content much more favorably than written content, which could be one of the reasons why Instagram is such a useful marketing tool for brands. So, how can you use Instagram to grow your brand? Read on to find out.
10 Easy Growth Hacks You Can Use on Instagram as a Brand
There are many ways to grow your brand on Instagram, and that is what we will help you with today. Some of the growth hacks you can use on Instagram as a brand include;
- Shoppable Posts
Instagram recently introduced the ability to tag products in your posts, including videos, single photographs, carousels, and stories. This is huge because previously, you couldn’t even include links to things in your Instagram captions.
Without needing to go over to your bio for the product link, your followers can now learn all about a product they love and even buy it directly on the app with a single tap. You can add a Shop tab to your Instagram profile after you start tagging products (it’s the same as tagging people). Followers can then view and buy any of your products by tapping on Shop.
- Automated Message Replies
Are you aware that you can instantly respond to Instagram DMs even when you are away or have too many incoming messages? You only need to set up Instagram autoreply and away messages. You could personalize your introduction and even be honest about it by telling them it is a chatbot – people enjoy that kind of thing. Users can better understand what they want and how you might help them by listing chat marketing subjects or providing bespoke options.
Enabling automated replies is one of the best ways to grow your brand on Instagram. It ensures your customers and followers get timely solutions to their problems or answers to their questions, and thus, they will never feel ignored. Quick responses often result in better engagement and more loyal followers or customers.
- Automated Reply to Story Mentions
Our next key Instagram growth hack for brands is to free yourself from the burden of manually responding to every query and shout-out. You must respond to this type of virtual handshake or high-five when someone mentions your brand in their story. Don’t abandon your people to fend for themselves. The very least you can do is acknowledge all requests for your attention.
With more Instagram automation tools, you can set up automated replies to your Instagram story mentions, ensuring that you never miss a beat, even when your business is booming, and you are constantly busy.
- Instagram Loop Giveaways
Do you want to discover how some Instagram users amass hundreds of followers in just a few hours? In most cases, Instagram loop giveaways are the answer. Instagram loop giveaways are unique contests that require users to complete several tasks to be eligible, such as liking five of your most recent posts, leaving a comment on a post, or following up to 30 other Instagram accounts which are sponsoring the giveaway.
The key to this Instagram growth hack is for brands to try to attract followers who will stick around long after the contest is over. For instance, you’ll most likely want to team up with another business or influencer in your sector and offer a prize that your target audience would appreciate. You can also purchase some Instagram followers for an initial boost. People tend to have a herd mentality, and thus they are more likely to follow and engage with brands that already have some followers and engagement on their Instagram posts.
- Instagram Live
Video content, especially live streaming, is now given increased priority by most social media networks and their ranking algorithms. Take advantage of this to grow your brand by utilizing Instagram Live videos to communicate with your followers in real-time. For example, you could show how a product is created in real-time, interview industry experts or influencers, or arrange a weekly AMA (Ask Me Anything) with a corporate executive, among other activities.
Keep in mind that once you’ve recorded a live video, it will no longer be available in the app, but you can share it on your Instagram Stories once finished.
READ ALSO: 6 Ways to Stay Motivated as an Influencer
- Create Exclusive Offers for Your Instagram Followers
Posting outstanding material isn’t always enough for everyone. You may need to give people the incentive to follow and interact with your content. One of the Instagram growth hacks you can use as a brand is to offer them things they won’t be able to acquire elsewhere. These incentives will help you gain new Instagram followers and keep your existing ones interested in your brand.
Some of the things to offer exclusively to your Instagram followers and customers include; creating a Frequently Asked Questions page and linking to it, sharing a post with a promo code that you’ll delete in 24 hours, holding giveaways or contests, and starting a referral program. Instead of asking people to follow you all the time, give them something that will entice them to do so of their own accord.
- Use Instagram SEO
If you want to grow your Instagram following and increase brand visibility online, you can’t ignore Instagram Search Engine Optimization (SEO). After all, people must be able to find your account to know of your existence, interact with your content, and follow you.
Some Instagram SEO strategies that will help you increase your brand’s reach include choosing the right keywords, using suitable hashtags, adding alt text, including geotags, picking a simple username, and maintaining a quality account. You can use a free SEO tool to compile a list of keywords that work for you and use them in your post captions, hashtags, username, or bio.
You will have a better chance of appearing on the Search and Explore page if you optimize your Instagram account and posts. Your account will also stand out, thus making it easier for newcomers to locate it and become loyal fans.
- Add Profile Links to Your Business Account
One of the best Instagram features is the ability to include links in the bio section. This means you can add a tag to the profile of your company’s founder or CEO and include links to your website, store, products, YouTube channel, or interviews, among other things. Such tags and links will build trust among your followers as they will feel a connection on a personal level. They also increase clicks to your website and the sales of featured products.
To add a profile link to your Instagram page, go to ‘Edit Profile,’ scroll to the ‘Bio’ area, then add the people you would like using an ‘@’ followed by their usernames. Do not add too many names as it can be spammy.
- Promote Using Paid Ads
Instagram’s paid advertising options allow you to reach audiences that may not have been aware of your company from the beginning. It is more diverse than most other social media platforms as it includes options such as basic photos, videos, carousel posts, and Story ads.
When using Instagram to grow your business, paid advertising can assist you in achieving specific marketing objectives such as increasing brand awareness, driving traffic to your website, and, ultimately, leading to sales. To reach a bigger audience and get the best conversion rates, you should run ad campaigns on multiple social media platforms.
- Use Instagram Video, Reels, and Stories
If you want to reach more people and increase your following, it is not enough to only post on the Instagram Feed. Instead, one of the best ways to grow your brand on Instagram is to take advantage of other features such as Reels, Stories, and Instagram Video (a combination of feed videos and the feature formerly known as IGTV).
You can also use Story Highlights to showcase your best stories for a longer time, which could be a great approach to draw attention to a particular service, product, or event. To make them easy to navigate, create beautiful Instagram Highlight covers that relate to each topic. Additionally, video content from Reels and the Instagram Video can be displayed as a Story or a post, thereby increasing the visibility and connection of longer-form content in the account feed.
You could also promote user-generated content by using Instagram Stories. For example, if someone who took a fitness class at your gym posts about how good they felt afterward and then tags or mentions your business, you can highlight that story as great social proof.
Instagram is one of the fastest-growing social media platforms around the world. People are looking for new Instagram growth hacks to promote their brand, enhance their content marketing operations, create a better relationship with their audience, and perhaps, even make a fortune by growing their Instagram accounts. Although there are times you will probably get some negative feedback, the motto is to not give up.
Learning how to grow your brand on Instagram is crucial for any business. The higher the number of followers you have, the better your chances of increasing brand exposure on one of the most prominent social media networks. When it comes to growing your Instagram account, you should keep in mind that there are various critical variables to consider.
Though Instagram was created with the intention of serving as a communication tool, it is now a powerful instrument for showcasing your brand, cultivating and maintaining a positive image, and bringing it to the fore. Some marketers believe that having a large number of Instagram followers is a sign of a successful business. Don’t be the only one left behind. Use the above tips to grow your brand on Instagram and make your business a success as well.
This is a contributed post.
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