With more brick-and-mortar stores becoming e-businesses, e-commerce marketing strategies have become a necessity if you want to remain on top of the game. Times have changed, and people have changed the way they shop with online shopping being the norm for most shoppers currently. According to a report by Statista, e-commerce accounted for an estimated 19.6% of retail sales worldwide in 2021, with the number expected to increase to 24.5% by 2025. So, if your brand is not using e-commerce marketing strategies to get a share of these stats, you are losing out on a lot of sales.
In this post, we shall discuss some of the strategies successful online businesses have been using that can also help you get more sales and gain an advantage over your competitors. Read on to learn more about the best e-commerce marketing strategies that will explode your sales.
5 Best E-commerce Marketing Strategies to Explode Your Sales
- Content marketing
Content is a powerful tool that is quite effective. When done right, content marketing has the power to drive traffic, increase brand awareness, educate readers, and convert them to customers. There are different forms of content marketing tools you can use in your e-commerce strategies. Some of these include blog posts, testimonies, podcasts, storytelling, infographics, and email newsletters. So, how do you market your content the right way?
You should know what content your readers need. Create a blog on it. Post content that is relevant to your target audience during the opportune time and at reasonable intervals. Mix your content with visuals like images and tutorial videos to attract more attention to your site. Post stories, case studies, and testimonials from customers or employees about how your product solves their pain points. And don’t forget to increase your visibility on search engines by optimizing your content with specific keywords and strong CTAs to invoke desired actions.
- Social media marketing
Social media platforms are doing wonders for many e-commerce businesses. If you can learn how to use them the right way, you can count on increased brand awareness and sales. With a current population of 4.62 billion social media users worldwide, you can’t risk not using social networking channels in your e-commerce marketing strategies. Social media is growing, and it is high time you started using it to drive sales on your online store.
Create social media profiles on the available networks such as Facebook, Instagram, Twitter, and LinkedIn. Post unique content with attractive visuals for each platform and post regularly. When people comment on your post, interact with them by giving real-time feedback. Include hashtags and share buttons to enable your fans to spread the word. Leverage the power of sponsored ads on Instagram, Facebook, and other social media channels.
If you feel maintaining an active social presence is hectic, hire a social media manager. You can also use incentives such as giveaways if a follower likes or shares your post with others. Partner with influencers to get more fans to follow your brand. As you engage with more followers, encourage them to purchase from you. With social media, you can explode your sales with very minimal investments.
- Email marketing
If you think email is a thing of the past, think again. Email is one of the top communication channels today and it is among the best e-commerce marketing strategies. According to Kinsta, an estimated 4.03 billion people around the world use email in 2022 and most of them check their emails every day. Email marketing involves sending promotional emails to customers and prospects. These emails can have different goals including encouraging a customer to browse your products, informing of a time-sensitive discount, retargeting a customer who abandoned a cart, saying thank you for purchases made, or wishing your clients well during the holidays.
You can’t leverage email marketing benefits if you have not collected email addresses from leads. You also don’t want your promotional emails landing in the spam box of potential customers. You need to build an email list, which you can do by encouraging potential customers to sign up to your mailing list. Start with links on social media and pop-ups on your website requesting visitors to subscribe. Entice them with offers that benefit them in exchange for their email address.
With an email list, you should send the right emails such as welcome, abandonment, orders, or confirmations. To save yourself time, you can automate the emails. Optimize them to be mobile devices friendly. Increase your sales by using emails to promote your brand. If you are learning about email marketing just now, start with newsletter campaigns. From there you can tap on upsells, cross-sells, promotional offers, and customer loyalty.
- Search Engine Optimization
If you want more potential customers to visit your site, it needs to rank on top in Search Engine Result Pages (SERPs). SEO is an e-commerce marketing strategy that requires a combination of several aspects to get it right. It is a broad topic, and as a result, some businesses have been known to use dishonest tricks to land on the first page of Google results. Unfortunately, this could get them in trouble with Google, hence you should avoid taking shortcuts.
To use SEO as a marketing strategy aimed at exploding your sales, you need to identify the right keywords for your website. Use these keywords in your content naturally, in titles, and in meta descriptions. Ensure the content is written by a human for other human readers. Optimize the website for mobile devices. Use Alt text on images. Ensure your website is quick to load, and that the users can navigate through it with ease all the way to checkout. With more visibility, potential customers will easily find you and convert to sales.
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- Referral marketing
Also called word-of-mouth marketing, referral marketing is another powerful e-commerce marketing strategy that can explode your sales, thus you shouldn’t ignore or undermine its effectiveness. A referral is more likely to translate to a sale than a person who found your product by chance. Think about it in this way. When you are looking for a vacation spot for your family, you probably ask your nearest friends for ideas. You will most likely take their recommendations seriously because you know and trust your friends. That is the whole idea of referral marketing. It leverages the fact that humans are social creatures.
What the numbers say;
- 82% of consumers consult friends and family before making a purchase.
- 92% of consumers trust recommendations from people they know.
- Customers acquired through referrals have a 37% higher retention rate.
These numbers are worth investing every dollar and the time to get them on your side. How do you referral marketing the right way? Consumers can be your brand advocates even without getting anything in return, especially when they have a great experience with your product. However, don’t rely on this solely. Offer consumers some incentives such as gifts, discounts, and perks, if they refer your product, service, or website to a friend. When you have decided on the right incentives, the next step is to promote your referral program. Ensure it reaches as many people as possible by posting it on your social media or via email.
The above are some of the best e-commerce marketing strategies that will help explode your online store sales. However, you must keep in mind that what works well for another e-business, might not work for you. It is up to you to test the waters until you get the best digital marketing strategies that work for your online store. E-commerce is such a competitive arena right now, therefore, it will be great if you get a step ahead of the game with an effective e-commerce marketing strategy. Keep up with new trends that come out each day, and eliminate bottlenecks that are holding your sales back with the above e-commerce marketing strategies.
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